How Expert Masonry Can Catch The Eye of New Customers in Harrison and Bronxville, NY
Masonry could be one of the hidden gems of landscaping—one that attracts attention and gives your customers a sense of your business. There are several key masonry elements that can actually help to drive business. Here’s how expert masonry can catch the eye of new customers in Harrison and Bronxville, NY.
Related: Here Are 6 Areas of Your White Plains, NY, Business That Can Benefit From Commercial Landscaping
Signage
If your business is stand-alone (not in a shopping complex where business signs are all clustered together), eye-catching signage set in a well-kept masonry planter sends a clear message that your business cares about details and about quality. The look is cheerful and welcoming.
Paver Walkways
Crumbling concrete and heaving asphalt are some of the least attractive ways to guide visitors to your front door. Any solid surface will eventually succumb to natural earth movement; since there’s no “give” to a solid material, it will inevitably develop cracks. By contrast, a paver walkway where pavers can respond to the natural expansion and contraction of soil, will stand the test of time. And not only that, bricks, flagstone-inspired pavers or sleek modern pavers are much more attractive than poured concrete or asphalt. Pavers give your business a higher-end look—a look that says “quality.”
Entryway Planters
You could give your customers a cheerful welcome with masonry planters on either side of your entryway. It’s little touches like this that give people the first impression that you care about the details, you care about their experience, and you care about them. Changing out flowers for seasonal color also gives the impression that you have new things on offer inside the business, which makes people excited to see what’s new.
Benches
If you have an attractive landscaped outdoor space, you could include benches where your customers or employees can enjoy the fresh air. Masonry benches will stand the test of time, unlike wood or even composite benches that will start to deteriorate after just a few seasons. This small touch shows your customers that you care about them.
Retaining Walls
Your landscape could achieve a crisp, neat look by containing hillsides with retaining walls. These can often double as sitting walls. You can also incorporate landscape lighting fixtures into retaining walls for an elegant appearance.
Paver Parking Areas
Businesses with relatively small parking areas could consider using pavers instead of asphalt. Asphalt, being a solid surface, will inevitably start to move with the natural expansion and contraction of soil. Eventually, cracks will develop. This means an ongoing battle. The cracks are patched, more cracks develop, the cracks are patched again, and so on. If this is neglected, soon weeds will take hold and give your parking lot a shabby appearance.
Resurfacing a parking area with pavers has several advantages. First, they are attractive—another subtle signal to your customers that you care about quality. Second, they are durable. The surface won’t deteriorate like asphalt (or poured concrete) and it won’t heave or develop cracks since individual pavers can move very slightly. Third, they can be installed on a permeable base, which allows surface water to seep into the ground below. This makes for a drier and safer parking area, especially in winter. And fourth, should a paver break (although they are extremely sturdy), you can replace the individual paver without marring the appearance of the entire surface.
